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The Art of Winning by Dan Carter


In this follow-up to his bestselling 2015 autobiography, celebrated All Black Dan Carter shares The Art of Winning.

After retiring at 38 from his sporting career, he joined Oxford University’s Entrepreneurial Institute, the Oxford Foundry, as its first-ever Leader in Practice. His aim is simple: to inspire the next generation of leaders to create meaningful impact.

Dan distils his two decades at the frontier of high-performance sport, into 10 timeless lessons on leadership, purpose and potential. He explores why a team is more important than an individual, how to remain grounded while winning and why great leaders are made, not born. He also challenges the notion that success at the highest level shields individuals from doubts and pressure. Dan’s multiple injuries and their sometimes lengthy period of recovery serve as prominent examples of overcoming setbacks. However, he shows how resilience and determination can apply to anyone, not just elite athletes!


What I like most about The Art of Winning is how he has encapsulated his remarkable career and converted it into universal lessons applicable to many. He offers valuable lessons to a wide range of readers, including businesses looking to enhance their culture, leaders seeking growth and those navigating life changes.

Dan candidly narrates his own journey of self-discovery and growth, revealing times of frustration and reward. He also shares insights from conversations with Linked In co-founder Reid Hoffman, Saatchi & Saatchi CEO Kevin Roberts and All Blacks mental skills coach Gilbert Enoka. Read an extract.

Reviewer: Andrea Molloy Penguin Random House

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