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  • Writer's pictureNZ Booklovers

Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses by Rachel Klaver

If you are a small business owner who needs to understand core marketing concepts without being confused by complex models, this is the book for you!

Be a Spider, Build a Web was written for the Kiwi small business owner who knows they need to embrace marketing, but may be overwhelmed by the information overload and jargon. In New Zealand, our small population and DIY culture mean many marketing guides that originate from the USA aren’t relevant.

“You won’t see a lot of technical language in this book. Instead, it’s practical know-how and making things as simple as possible. I’m not dumbing marketing down. It’s just that technical information can confuse the issue and makes us all feel a bit more nervous than we need to be,” she says.

Her aim is to help every small business owner understand marketing better and feel more confident in either doing their own or outsourcing when they are ready.

Rachel shares her experiences and those of the hundreds of small business owners she’s worked with as a marketing strategist. She explains how to establish a content marketing strategy using practical exercises that are aligned with your business goals.

Rachel simplifies the building blocks of a content strategy through her storytelling. Her strategy is built around a spider’s web, with each element of the web interlinked. You’ll learn how to identify your ideal customer, attract and retain them. The chapters on the Anchor Point include the foundations of your business, for example defining your values, your target market and pricing.

Rachel Klaver is a marketing strategist in Orewa, New Zealand. Follow Rachel online.

Reviewer: Andrea Molloy

Spud House Publishing, RRP $35.00


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